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Everywhere you read, search, listen and watch, green is king. Whether it's saving gas, electricity, paper or the planet - going green can mean greener pastures and thumbs when it comes to our environment and your company's bottom line. Green is in. Green is good. However, with the ever-present emphasis on "greenness" also comes the need for how to communicate the enviro message. Does environmental messaging sometimes sound more like a fad than reality? Does your product line include features and roofing benefits that are just waiting to be communicated? Are you forcing green features into your products that may not exist? Don't be green just to be green. It's more important to be accurate rather than faddish regarding what your product or service offers the environmentally conscientious customer. Here are some steps to recycle your marketing message so "zero waste" doesn't mean zero understanding. By taking the right steps you can conserve you...

The first time Dr. Bill Arroyo drove through a peaceful, wooded neighborhood in Sherman Oaks, he knew one thing: "I want to live here." Never mind that he already owned a house higher up in the hills, a location often considered more desirable than those nearer the flatlands. The verdant neighborhood captured his imagination with its winding streets and large California ranch homes, but mostly he liked the native trees from which the city got its name--massive, sturdy oaks. Ten years ago, Arroyo's dream came true when he bought a 1940s ranch house in the neighborhood. The house and the driveway on the gently sloped property are shaded by a spectacular multi-trunk oak, surely more than a century old, with limbs larger metal than lesser trees' trunks. "That's what sold me on the property," said Arroyo, a psychiatrist and professor at USC Medical Center. "On hot days, I swear my house is the coolest place in the valley." During the move, Arroyo...

This is the thing with mobile devices, all of the applications and processes running in the background are exhausting the power. This is why many of them are often trying to find the most suitable and top quality mobile chargers. \n \nJust what Portable Charger do you have to purchase for a mobile phone?\n \n These days, you don\'t have to use your current USB connection or wall charger wire at any place as there are several types of the power banks now on the market. These portable chargers are also known as the power banks where electricity is stored to recharge your smart phone at anytime and everywhere. With the help of these power banks, you don\'t have to try to find the AC wall plug to stick the charger wire. Just keep this power bank within your bag and connect it to the phone to charge. \n For teenagers the portable charger is considered as the # 1 consideration they require. This is due to their own cell phone battery is exhausted out in just a day and they feel to...

An Ontario-based printing company has expanded into Hamilton with its 11th store. Reprodux, a printing, copying and management solutions company, recently opened its doors on Catherine Street North to meet the needs of its clients in Hamilton, said branch manager Jason Morse. "It was a convergence of circumstances and partly because it was good timing," he said. "We'd like to get our footprint downtown; there's some exciting things starting to happen and we felt that there's enough of a case to be here and generate some more business with clients by actually being here rather than serving it from outside." The new location aims to phone better provide services for its clients already in the city, as well as new clients, rather than from its Burlington branch. Reprodux is a full-service printer, but it also produces engineering graphics aimed at architectural, engineering, manufacturing and construction industries. It also does large format graphics, s...

An Ontario-based printing company has expanded into Hamilton with its 11th store. Reprodux, a printing, copying and management solutions company, recently opened its doors on Catherine Street North to meet the needs of its clients in Hamilton, said branch manager Jason Morse. "It was a convergence of circumstances and partly because it was good timing," he said. "We'd like to get our footprint downtown; there's some exciting things starting to happen and we felt that there's enough of a case to be here and generate some more business with clients by actually being here rather than serving it from outside." The new location aims to phone better provide services for its clients already in the city, as well as new clients, rather than from its Burlington branch. Reprodux is a full-service printer, but it also produces engineering graphics aimed at architectural, engineering, manufacturing and construction industries. It also does large format graphics, s...

The record Texas heat wave of 2011 sent me reeling back in to my childhood filled with memories of escaping the heat with home-made water toys. In an effort to create similar memories for my daughter, friends, and family, I set on an adventure to create a unique water toy for all to enjoy. Members of Instructables, I present to you; Splash-Pod: The Personal Water Park. Inspiration, planning, procurement, construction and thoughts.Or... how a simple idea can lead to hair-loss, sleeplessness and borderline obsession. My daughter loves the water. No, to be more accurate, she loves getting wet. Splashing, dunking, squirting, spraying and puddle-stomping are all highly regarded activities in her little world. We first discovered this when she was 8 months old and would refuse to get out of the bath until the water was cold; she was too busy playing. My wife and I happened to see a "water-activity table" toy from one of the major toy companies on sale at Target last Summer....

When I was a kid, the primary packaging in my lunch was the brown paper bag that held it all together. Occasionally my mom would buy the two-compartment Kraft Handi-Snacks cheese-and-cracker sets with the red plastic stick for spreading the cheese. Who remembers those In the late '70s and '80s, they were one of the only snacks in town. These days, the packaged snack food industry has exploded into an $80 billion-a-year affair. According to David Sprinkle, research director for Packaged Facts, a division of MarketResearch.com, snack bars alone represent almost $7 billion in annual sales. People are quite literally living off packaged snacks.Many of these snacks claim to be "healthy," but I am skeptical of packaging claims. Besides, to me the concept of metal health is related not only to ingredients and daily allowance of sugar, fat and carbs, but also to the health of the planet. What about packaging What about the process of making processed ingredientsSo I set o...

When I was a kid, the primary packaging in my lunch was the brown paper bag that held it all together. Occasionally my mom would buy the two-compartment Kraft Handi-Snacks cheese-and-cracker sets with the red plastic stick for spreading the cheese. Who remembers those In the late '70s and '80s, they were one of the only snacks in town. These days, the packaged snack food industry has exploded into an $80 billion-a-year affair. According to David Sprinkle, research director for Packaged Facts, a division of MarketResearch.com, snack bars alone represent almost $7 billion in annual sales. People are quite literally living off packaged snacks.Many of these snacks claim to be "healthy," but I am skeptical of packaging claims. Besides, to me the concept of metal health is related not only to ingredients and daily allowance of sugar, fat and carbs, but also to the health of the planet. What about packaging What about the process of making processed ingredientsSo I set o...

There are a lot of attractive, single people with money to spend and free time to fill in Dubai. However, Islam is the UAE's official religion: sex outside marriage is illegal, and even public displays of affection can land the amorous in hot water. So how does the expat man approach the ritual of courting without flouting local mores and getting kicked out of the country? Here's a step-by-step guide from a man on the inside. Young, free and single Unless you are working on a construction site, you will meet good-looking women pack everyday in Dubai. Hospitality is big business here, and where there is hospitality, there is glamour. Everyone is dolled up, from the bar staff to the fun-loving cabin crew who stop over in Dubai for an energetic form of rest and relaxation. Advertising, events, glossy magazines – Dubai's glamour propaganda is peddled by models and media darlings. Even patriarchal professions like oil and gas and banking seem to employ female staff ...

The price of being an early adopter is often very literal - you have to pay a premium to be one of the first people in the world to use new devices - sometimes entirely new types of devices. So the enormous outcry that followed the announcement of the pre-order price of the Oculus Rift virtual reality headset was something that was particularly hard to understand. On Reddit, Oculus founder Palmer Luckey wrote that Oculus is not making beauty money on the Rift, to encourage adoption of "high quality" VR. Unfortunately, while the Oculus team has done a good job of making what appears to be, by most accounts, a groundbreaking product - our own experience with the Oculus Dev Kit 2 was hugely positive - the one area where it hasn't fared so well is in its messaging. When rumours came up that the Oculus could cost $1,500 (approximately Rs. 1 lakh), Luckey responded by saying it would be in the "ballpark" of $350 (approximately Rs. 23,000) - so when the final price o...